ResearchJuly 10, 2026The Consequences of Unmet Needs: The Evolving Role of Motivation in Consumer ResearchThe concept of motivation in psychological theory (and in marketing theory and consumer research, by extension) has a long and dynamic history. Read More →
ResearchJuly 10, 2026Mapping Brand Equity to Consumer Emotional NeedsInsights from the BrandAsset Valuator and AgileBrain Framework. Brand positioning has evolved beyond functional product attributes to emphasize emotional connections. Read More →
