Self-service portal gives marketers the first scalable way to score any customer file for the motivations that drive buying decisions…
The concept of motivation in psychological theory (and in marketing theory and consumer research, by extension) has a long and dynamic history.
Insights from the BrandAsset Valuator and AgileBrain Framework. Brand positioning has evolved beyond functional product attributes to emphasize emotional connections.
A move from an underperforming 0.01% click-through rate to 10% from finding the audience that was there all along.
Abstract Today's personalization systems are sophisticated at tracking what customers do, but blind to why they do it. This paper…
When Publicis agreed to acquire LiveRamp for billions in May 2026, they told the market exactly what they were buying:…
The Emotional Needs Your Marketing Ignores
J.D. Pincus, Ph.D. & Ken Beller
LTS Press · Paperback & Kindle
